Corporate Environmental and Social Responsibility (CESR) is not a luxury, but an essential part of business strategy.  The economist Milton Friedman argued that “the social responsibility of business is to increase its profit.” Yet CESR does not need to detract from profits: when fully integrated into business functions, CESR becomes a net revenue-generating activity.

I work on projects and programs that help companies to realize success in new markets and with new customers.  Webcor Builders is winning new projects with the State of California because the company is using tools developed by Climate Earth to show the carbon footprint of a building that hasn’t even been constructed yet.  Nestle Waters North America is using projects that I managed to show people the true environmental footprint of bottled water.  (Hint: it’s not as bad as you think it is.) 

CESR is not just the latest trend.  It’s not a drain on your company’s resources.  It’s a competitive advantage.